Smartees is the brainchild of two former, successful clothing brand owners/designers, Gina Davidson and Hayley Gottlieb.

The origin story is one of right place/right time with a little (or a lot) of magic in between. Gina and Hayleyʻs paths had crossed many times in the LA fashion world before taking the leap into building a business together in 2006. Since the merger of their polar opposite personalities yet same vision, many brands have come to life and thrive by way of Smartees.